Roly-Poly
The story contained in the space can be compared to the relationship between the body and the mind. No matter how high the visual completeness of the space is, if the story is simple or poor, or if it is similar to something, the user easily feels boredom and emptiness. Even though all the restaurants in the alley of Haejang-guk are disguised as original, the scenery in which they line up only in one house in the end makes the rest of them a sub-class. The story of the real ancestor produces emotions and heals various interpretations. The body of space has the possibility that it can be made complete only with the soul of the story.
Many brands have their own stories. The story is communicated to the public as an image and becomes a symbol of a mixture of positive and negative. There are also images that are missing and want to fill. Although Ottogi has a good image of being healthy and kind, it also has an image of being conservative and tacky. Therefore, progressive or sophisticated images are relatively lacking. Ottogi’s new image overcoming this dilemma will be shown and experienced by the 20s and 30s is a natural thing for the future as a company. Our proposal was positively accepted and pushed forward quickly. Photography by © Park woo-jin
It is a project that involved and intervened in all parts from Roly-Poly cotto  naming to space planning and space design, styling and product design and graphic design. Initially, the requested space was planned a...