Rosewood Hotel, South America, Luxury São Paulo Interior Design Photos, Brazilian Architecture, SP Real Estate
Rosewood Hotel in São Paulo
15 January 2022
Design: Architect Jean Nouvel and artistic director Philippe Starck
Location: Avenida Paulista, São Paulo, Brasil, South America

Photos: Ruy Teixeira
Rosewood Hotel, SP
Rosewood São Paulo opened this month, January 2022, heralding Rosewood Hotels & Resorts® entrance into South America as a new global icon for the ultra-luxury brand. Centrally located in the heart of the vibrant city near the lively Avenida Paulista, Rosewood São Paulo is a metropolitan oasis set within the historical enclave of Cidade Matarazzo, a complex of elegantly preserved buildings from the early 20th century that have been carefully transformed into private residences, high-end stores and entertainment venues. Anchoring the 30,000 square-meter mixed-used lifestyle hub, Rosewood São Paulo occupies the historic former hospital, Matarazzo Maternity, as well as a striking new vertical garden tower. The transformation of the heritage buildings is rooted in sustainability and makes Cidade Matarazzo Brazil?s largest upcycling project, with a focus on celebrating and protecting the country?s cultural heritage and natural environment.

Spearheaded by entrepreneur Alexandre Allard, recognized for his involvement in the renaissance of the House of Balmain, and designed by leading international figures including the Pritzker Prize-winning archit...