Creative agency Saint of Athens has used cool blue tiles throughout this jewellery store in Mykonos, Greece, for brand Gavello to make it resemble a "luxury 60s swimming pool".
Saint of Athens worked with Dive Architects to make the jewellery store stand out from the plethora of nearby retail stores. It includes light blue tiles, lockers and a pool ladder.
Top: the store looks like a swimming pool. Above: it is in Mykonos
"We were looking for an unorthodox way to present the colourful and opulent Gavello designs, so we came up with a surreal, summery idea," said Saint of Athens founder Nikos Paleologos.
"Cosmopolitan and picturesque places like Mykonos tend to trap themselves in a dipole of rigid tradition versus forced extravagance. But Mykonos is a cosmopolitan place that calls for big and bold moves," he told Dezeen. Light blue tiles, ladders and lockers create the swimming pool effect
From the outside, the store looks like any other "typical Cycladic store", yet once inside, customers are transported into what looks and feels like an indoor pool.
Referencing the pool, the store incorporates light blue terrazzo tiles, beach balls, striped bolsters and a pool ladder on the wall.
The light blue colour was chosen to create a modern yet retro feel
The designers wanted the swimming pool features to create a nostalgic effect.
"Soft blue, a colour reminiscent of urban pool luxury of the 60s, furniture made from metal, vintage elemen...