Sam Jacob looks to a future when ocean plastic outnumbers fish - architecture and design

Sam Jacob looks to a future when ocean plastic outnumbers fish



Sam Jacob has reimagined a famous Eames textile for his London Design Festival installation Sea Things, to highlight the threat ocean plastic poses to marine life.
The architect has used motion graphics to create a cartoon-style animation, which is suspended over the heads of visitors arriving at the V&A museum in London.
Jacob has used motion graphics to create a cartoon-style animation
It is based on a pattern of fish and sea creatures, created by Charles and Ray Eames, which Jacob found in the V&A's textiles collection. He has updated it, but added waste objects like plastic bottles.
The animation starts in 1907, the year that Bakelite ? one of the first commercial plastic products ? was launched. It ends in 2050, the year the Ellen MacArthur Foundation predicts that the volume of plastic will be greater than marine life in the world's oceans. It is based on a textile of fish and sea creatures, by Charles and Ray Eames
"The Eames' were working in a very optimistic time when consumerism was linked to freedom," explained Sam Jacob during a tour of the installation.
"For us, now, we're working in a very different context. Our relationship to things, to production, to ecology is far more difficult and complex," he told journalists.
"So what we've done here is to remake the Eames' pattern from the perspective of 2019."
The animation shows plastic objects added to the ocean scene
The film is playing inside a four-metre-wide cube with m...
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