SAMO Store, Chongqing Commercial Building, ChineseModern Shop Design, Images
SAMO Store in Chongqing
14 Dec 2020
SAMO Store
Design: So Studio
Location: L1 Paradise Walk, Guan Yin Bridge, Chongqing, China

The SAMO Store is a high-end menswear brand under JNBY Group. Inspired by the ancient Greek word ‘Palimpsest’, the original meaning of ‘Palimpsest’ is that in ancient times, the original texts on the parchment scroll would be scraped off and rewritten with new contents; In the process of continuous rewriting, the traces of different depths were naturally retained.

So Studio start from the “trace”, hoping that the brand itself has the same sense of time; thus, several parts are developed, the first part is half-half and old school; half-half is about the idea of space division; the entire space is divided by a metal band with a height of 2.2 meters, and retreated the bottom as the clothing display.
The rough paint was used as the texture to express the concept of restoration; meanwhile, the old school also expressed the attitude of the Samo brand?contemporary design and post-modern genes.
The second part is also derived from palimpsest. Take the artist Rachel Whiteread ‘s work as an example. While paying attention to large-scale public casting art, this female artist is also constantly expressing daily products through small sculptures, allowing the traces of these daily products to be expressed by another medium.
In this projec...