Danish fashion brand Samsøe Samsøe has launched a pop-up gallery for Paris Fashion Week that features an all-white interior decorated with artwork and furniture made from the brand's T-shirts.
The exhibition space was designed to have a pared-down feel in a nod to the brand's Basic collection, which is launching during the fashion week in the French capital.
Samsøe Samsøe's in-house design team created the gallery together with set designer Fatima Fransson to be a "blank canvas" and bring the brand's vision of "Scandinavian simplicity" to life.
The minimalist pop-up is located in Paris' Le Marais area
"The overall design is inspired by the way in which our Basic collection is structured," Samsøe Samsøe art director Jelena Fijan told Dezeen. "We took the timeless, long-lasting approach of the product to be central at the space, which gives it a contemporary art gallery feel," she added.
"[We wanted] to create a welcoming but abstract feeling for the visitor."
It features a central counter covered in white T-shirts
The resulting space, located in Paris's Le Marais neighbourhood, has a stark all-white interior punctuated by a central counter partly made from the brand's clothes.
"By creating a high-block bar, the installation functions both as an art piece and as a community table for people to connect and talk," Fijan said.

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