Samsonite Showroom in Amsterdam, Netherlands Interior Architecture, Retail Photos
Samsonite Showroom Amsterdam
New de Bijenkorf Retail in Holland: Dutch Store – design by i29 interior architects
10 Nov 2017
Samsonite Showroom in Amsterdam
Samsonite showroom by i29 interior architects
Location: Dam 1, de Bijenkorf
Photos: Ewout Huibers
Design: i29 interior architects
Challenged to design the new Amsterdam Showroom of the international luggage brand Samsonite, i29 interior architects was asked to reflect on the companies spatial brand identity.

The brief was to create an experience that unifies the diversity of the Samsonite Group and it?s sub-brands. To create a spatial identity which is fresh, recognizable and consistent, in order to inspire and attract a diverse group of customers. From young and fashionable to mature and classic. As today?s experienced dynamic consumer ask for fresh thinking and artistic gestures in order to be impressed, i29 aimed for a crystal clear concept that also relates to the brand essence.
i29 searched for an archaic symbol that intuitively refer to travel and movement in the broadest way. The graphic black and white color scheme that i29 introduced as the base of the design refers to the natural habitat of the suitcase or bag, the ?urban space? and is almost intuitively ingrained in the global collective memory. The black and white pattern can not to be pinned down to one single style like modern or classic but does communicate in a p...