Dezeen promotion: Samsung has created an interactive installation for Milan design week that allows visitors to create art by breathing, talking and moving.
Taking place at Milan design week 2019, Resonance is intended to provide each guest with a unique experience, while showcasing Samsung's design philosophy under the slogan: "Be Bold. Resonate with Soul".
"The Resonance exhibition is composed of empathy, discovery, and moments of deep immersion," explained the company.
"The audience will interact with the artwork based on everyday behaviors ? from breathing, making sound, and movement that completes an exhibition both created by and dedicated to the audience themselves," it continued.
"The transformation of everyday life that results in the interaction between people and objects is expressed in the form of perfect resonance between artwork and audience, which portrays the state of tomorrow that Samsung Design pursues." Resonance features three different zones, including the booth-filled Discovery room
Resonance comprises a series of maze-like spaces divided over three different zones. The first zone, Empathy, is a room filled with soft, colourful lighting designed to "awaken inner sentimentalities".
It leads into the next room, named Discovery, which is lined with booths and incorporates audio to "breathe life into the artwork" and "make sure every visitor can relish the joy of hearing".
Three install...