Following an international competition to design the main Samsung showcase at the Olympic Park Pavilion, UNStudio was engaged to develop a design that builds on the brand?s history with the Olympic Games. 

© Joana França

Architects: UNStudio

Location: Rio de Janeiro, State of Rio de Janeiro, Brazil

Architect In Charge: Ben van Berkel, Wouter de Jonge, Imola Bérczi and Aurélie Hsiao, Olga Kovrikova, Wing Tang Man

Overall Project Advisor: Cheil Worldwide

Client: Samsung Electronics, IT & Mobile Division (Seoul, Korea)

Area: 1200.0 sqm

Project Year: 2016

Photographs: Joana França

© Joana França
Following an international competition to design the main Samsung showcase at the Olympic Park Pavilion, UNStudio was engaged to develop a design that builds on the brand?s history with the Olympic Games. Samsung Electronics has been a Worldwide Olympic Sponsor in the Wireless Communications Equipment category since the Nagano 1988 Olympics. The design goal for the Samsumg Galaxy Studio was to develop an immersive visitor experience that incorporates pivotal design elements from the Samsung Galaxy brand philosophy.

Courtesy of UNStudio

The Galaxy Studio was specifically designed to help visitors embrace the excitement of the Rio 2016 Olympic Games and celebrate...