Scenery Alley Hangzhou Becó295 select store design, Chinese retail architecture photos
Scenery Alley Hangzhou Becó295 Store
20 May 2022
Design: TEAM_BLDG
Location: 295 Middle Zhongshan Road, Hangzhou, Zhejiang Province, East China

Photos by Jonathan Leijonhufvud
SCENERY ALLEY | Hangzhou Becó295 select store and creative space, China
Old street
Known as Imperial Street, Middle Zhongshan Road was one of the most important streets of Hangzhou in Southern Song Dynasty. The prosperity and flourishment of this busy street lasted till the 1990s. In the early 2000s, with the business core area shifted, Middle Zhongshan Road became a pedestrian street in the old town where culture relics of old Hangzhou remains.

The renovation project by TEAM_BLDG is located at No. 295, Middle Zhongshan Road, near the Jishanfang Alley. The original building was surrounded by shops and old houses with vigorous vibes of business and daily life. The renovation includes the elevation, interior and some display props. On completion, it became Becó295 undertaking the function of designer select store, showroom, workshop and cafe etc.
Order of imaging
At the beginning of design, TEAM_BLDG learned that the old building was originally one of the earliest photo studios in Hangzhou, and it?s only 100 meters away from the ancestral home of the studio founder. In the building, TEAM_BLDG couldn?t help imagining the past events that were recorded here. The special pattern of the old space reminded us of t...