Dezeen Watch Store: the minimal Seconds watch is the first design from Nocs Atelier, a new company launched by Swedish audio brand Nocs.
The design gets its name from the rose gold or silver second hand that offers the only colour on the otherwise all-black watch.
Rose Gold model
The aim is to make the wearer consider time differently, without interfering with the traditional function of the watch.
"Our intention was to meditate on time itself, and how it occupies the crossroads between the tangible and the immaterial," said the Nocs Atelier team.

"A watch is an everyday item, but the interplay between form, functionality and perception is one that we wanted to stress in order to differentiate Seconds from other timepieces."
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Nocs founder Daniel Alm cited Minimalist product designer Dieter Rahms and artist Jeff Koons among the stylistic influences for his team, who work across both brands.
Silver model
"After many runs of design work, and without going too minimal in our expression of the watch, we came up with the all-black look and the highlighted second hand," Alm told Dezeen.
Alm launched Nocs Atelier in November 2015, building on his own personal interest in watches and product design.

"We needed another division in order to let our creativity out," he said. "We are fascinated by watches and Seconds is a new t...