Selfridges Designer Studio, London Department Store Interior, Oxford St Shopping
Selfridges Designer Studio in London
Oxford Street Retail Outlet, England, UK – design by Nulty+
24 Aug 2016
Selfridges Designer Studio
Design: Nulty+
Location: Oxford Street, London
Selfridges Designer Studio: A union of art, fashion and retail

Nulty has recently completed work on the first phase of Selfridges new Designer Studio, which has recently opened its doors to London?s most fashion conscious shoppers. The new space is designed to provide a fresh and contemporary shopping experience ? one that unites the world of art, fashion and retail together.

Spanning 17,000 sq ft, the retail space reflects the new way modern woman shop and dress. Housing over 60 international fashion brands including Moschino, Joseph, J.W.Anderson, Kenzo and Christopher Kane the retail concept also features architectural installations by leading artists such as Anna Lomax and Gary Card.
Working closely with Selfridges, and retail interior design specialists, Campaign, Nulty designed a minimal and low energy LED lighting solution that seamlessly blends with the Studio?s décor. By using a soft colour palette with slight variations in shades of white, the team were able to replicate a sense of serenity and imitate the thoughtful atmosphere of a gallery, whilst providing a consistent vernacular to the overall space.

Designed to minimise interference with the merchandise and installations at eye level, Nulty...