Fringed furnishings and velvet walls feature inside the west London headquarters that design studio Sella Concept has created for fashion brand Sister Jane, which includes a showroom, restaurant and roof terrace.
Sella Concept said it drew upon "untapped maximalist style" to design Sister Jane Townhouse, which takes over a prominent corner property on Golborne Road in the affluent neighbourhood of Notting Hill.
Having outgrown their old studio on the nearby Portobello Road, the fashion brand had been keen to move into a larger space that could offer a more immersive retail experience. An adjacent showroom will display Sister Jane's Ghospell clothing line
A short walkway leads through to a room that showcases Sister Jane's Ghospell line, which offers pared-back clothes with sculptural silhouettes.
This space has aptly been given a slightly more minimal finish ? walls here are either clad in steel or upholstered with buttery yellow velvet, while the changing room is entirely lined with mirrored panels.
Wooden flooring that runs throughout the rest of the townhouse has also been replaced here by micro cement.
...