Bespoke, smart and made-to-order is the new face of the skincare industry, where product designers are applying artificial intelligence and machine learning. Rima Sabina Aouf spotlights seven brands demonstrating this.
The last two years have seen the rise of several startups that combine data with dermatology. These companies typically share some common principles ? new customers will provide detailed information about their needs and lifestyle, and an algorithm will choose the right ingredients and formula to suit.
The machine learning component also plays an important part, as feedback from users constantly provides more information from which the algorithm can hone the product further.

For new startups like Glasgow-based Atypical Cosmetics, the technology has allowed them to reimagine both the product and its business model, with customers receiving a made-to-order product where the ingredients inside are fresh and active. "Companies typically rely on mass production to create the same product for everyone, but that has led to a lack of diversity in the beauty industry," Atypical founder Marwa Ebrahim told Dezeen.
"Our customisation service and product offering are proof that technology and data can address the niche needs of a diverse population, helping people of all races, colours, genders and lifestyle requirements find suitable data-driven skincare," she added.
Here are seven brands offering AI-driven skincare:

Atolla
Atolla began when Massac...