SF-SO strips back digital products to help us disconnect - architecture and design

SF-SO strips back digital products to help us disconnect



Industrial design duo SF-SO forgo homogenous touchscreens in favour of a sensory, analogue interface for products that offer users a respite from their online lives.
The Tamed Digital Product Project has four parts ? a smart door lock, a bluetooth speaker that can be switched on simply by being turned on its side, and two different radios.
Rather than adding endless functions to create multi-purpose high-tech devices, SF-SO instead reduced each item down to its core function.

"Sometimes a radio is also used as an alarm or a clock," SF-SO's co-founder Jaehoon Jung told Dezeen.
"But we wanted to go back to the product's original function and core interaction which has been used by people for decades."

Each has a grey, geometric body, with single elements like buttons and handles coloured in eye-catching shades of highlighter orange and green to create an intuitive understanding of its basic function. "We used pops of colour to emphasise the main features," said Jung. "The colour contrast naturally allows users to recognise that element to be a core function."

The Wheel Digital Radio pays homage to its analogue forebears ? which were tuned by the twist of a button.
It turns the idea on its head by having the whole product act as one giant dial that is rotated like an egg timer around a neon green needle to find the desired station.

With a shape reminiscent of a megaphone, the Cone Bluetooth Speaker on the other hand can be powered on...
_MFUENTENOTICIAS dezeen
_MURLDELAFUENTE http://www.dezeen.com/

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