The new headquarters of Shoesme, a childrens shoe's manufacturer in Tilburg, has been given two different faces. This conscious duality originated from its location in the city.

© John van Groenedaal

Architects: Joris Verhoeven Architectuur

Location: Tilburg, Netherlands

Area: 340.0 m2

Project Year: 2015

Photographs: John van Groenedaal

Designer: Studio Teun Fleskens

Contractor: Bouwbedrijf J. Coolen

© John van Groenedaal

The new headquarters of Shoesme, a childrens shoe's manufacturer in Tilburg, has been given two different faces. This conscious duality originated from its location in the city.
© John van Groenedaal

Section

On one side, the building has a classical facade that radiates allure and status and blends seamlessly into the historic ribbon structure of the city. The gap in this typical street structure is filled with a building that always seems to have stood there. As if a missing link is put in the chain. 

© John van Groenedaal

The other side of the building is recessed relative to the street, a playful modern shoebox is put on a black base and slid into a glass facade. This very pronounced statement hides itself to the unwary passerby. 

© John van Groenedaal

Thus, ...