The Nike: Form Follows Motion exhibition at Vitra Design Museum showcases the evolution of the sportswear brand. Curator Glenn Adamson picks six projects that reflect defining moments in Nike's history.
On display at the Vitra Design Museum in Weil am Rhein until May 2025, Nike: Form Follows Motion brings together iconic Nike trainers apparel and prototypes from the company's archive.
The exhibition focuses on the evolution of the sportswear brand, which Vitra Design Museum curator-at-large Adamson describes as "the perfect topic for a design exhibition". To create the exhibition the curators had access to over 200,000 items belonging to the company in the Department of Nike Archives (DNA).
"I learned that we would have access to the holdings at DNA and leapt at the opportunity," Adamson told Dezeen. "Nike is, in many ways, the perfect topic for a design exhibition, an intersection of style and technology, with obvious audience appeal but also a lot of unknown stories."
Nike: Form Follows Motion is taking place at the Vitra Design Museum
The exhibition aims to highlight Nike's impact on sportswear design and comment on the application of scientific systems within their designs.
"The brand's methodology sees a creative tension between the objective study of the body in motion and intuitive expression. This balance between science and art, performance metrics and emotional connection, is really what defines Nike design," said Adamson.
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