Slanted walls frame monochrome display areas in Chongqing's SND boutique
Architecture studio Various Associates has fashioned monochromatic interiors with mirrored surfaces and unusual fur-covered partitions, for this womenswear store in Chongqing, China.
Shenzhen-based Various Associates ensured that symmetry was the focus of the store's design by creating a rectangular floor plan that encloses a smaller rectangular zone inside.
It can also be accessed via a series of openings that have been punctuated in the angled walls, intended to help customers effortlessly weave their way through different collections in store.
"Customers can clearly know the routes and view every product in display while walking, offering them a chance to select and compare goods easily," said the studio.
Mirrors have been integrated throughout the store's circulation spaces, a move the studio hopes will increase interaction amongst customers as they stop to glance at what items will look like on. Sheets of mirror have also been used to clad the border of doorways in the "milestone" and to form large rectangular screens in the lounge area.
"In the mirrored corridors, the reflected image brings a more fun and futuristic sense to the real world," said the studio.
"The reflection of the mirror makes the store more visually magical and spacious."
While the store's narrow, rectangular layout came as a result of site limitations, it ended up being a starting point for SND's new branding concept.
Keen to move away from the "mund...
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