Snarkitecture creates billowing all-white pop-up store for Valextra in Milan
Clouds of folded fabric line the inside of this pop-up store, created by Snarkitecture during Milan design week to mark the 80th anniversary of Italian accessories brand Valextra.
The New York-based design studio created a framework based on scaffolding systems, and stretched white material around it to form soft walls ? leaving the underlying structure visible.
Overhead the ceiling is covered in draped mesh, which creates a rippling effect that spreads down to the walls.
The store is divided into three main sections, each of which are lit by globe-shaped pendants, and feature contrasting shades of white, designed to create a "surreal ambience".
"[Our]Â use of white is about reduction and simplifying elements from our normal surroundings," said Snarkitecture, which was set up by Daniel Arsham and Alex Mustonen in 2008.
The duo ? who ranked at number 202 on the inaugural Dezeen Hot List ? often create spatial installations.
In the past they have suspended 700 Air Jordan replicas in a Brookyln menswear store, and filled a Washington DC museum with almost a million plastic balls.
"By inviting visitors into a monochromatic environment, we hope to create a space that feels transformative ? an experience that transports you from the familiar and everyday," they added.
The shop's interiors also feature a replica stone floor made from fibreglass ? inspired by several visits to Milan by the designers ? and quilted fabric and fur, which cover...
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