Snøhetta has designed both physical and digital retail spaces for Oslo-based fashion label Holzweiler, featuring a muted colour palette and gridded elements.
Holzweiler was keen to offer its customers a similar retail experience both online and in store, so asked Snøhetta to design a showroom and flagship store, but also to create a website to match.
A pared-back aesthetic was adopted for both physical and digital spaces
"The aim with the showroom, the flagship store and the online sales channel that we have designed for Holzweiler has been to create a seamless and holistic customer experience that brings the brand and people closer together," explained Snøhetta co-founder Kjetil Trædal Thorsen.
"The collaboration has resulted in the design of distinctive physical and digital spaces where customers can explore the Holzweiler universe across several dimensions." Snøhetta designed a website with a minimal grid display
A pared-back aesthetic was adopted for everything. The colour palette is light and simple, with bold graphic elements featuring throughout.
On the website, this takes the form of a grid display, which references the brand's signature chequered scarves.
In the showroom and store, this is translate into gridded shelving elements, which are paired with curvy garment displays, designed to evoke the brand's handicraft approach. Other details include concrete floors and oak tables.
Concrete columns and floors form the backdrop to the Holzweile...