Visitors to this year's London Design Festival can use mixed-reality glasses to manipulate their walk through Medusa, a virtual installation by architect Sou Fujimoto.
Created by the Japanese architect Fujimoto in collaboration with mixed reality studio Tin Drum, the virtual structure has been installed at the V&A Museum.
Up to 50 guests at a time can put on a pair of mixed-reality glasses and explore the experimental architectural forms designed by Fujimoto.
As they move through Medusa, the dynamic structure "changes and evolves based on the movement of its admirers".
Medusa responds to the movements of its audience
"Visitors will be able to simultaneously observe this piece of virtual architecture, floating and moving inside of the space that is confined by the gallery itself," said Yoyo Munk, Tin Drum's chief science officer. "The structure is observing the entire group and changing itself based on what it's observing about the audience behaviours, rather than any individual," he told Dezeen.
"It explores the contrast between the individual and the collective."
Tin Drum drew on the science of bioluminescence to inform the design
The installation takes its name from the mythological figure Medusa as well as the zoological term for a jellyfish, in a conflation of myth and science that sits at the core of the design.
"We liked the idea of a figure of life that finds this balance between something that is beautiful, attractiv...