Seoul studio By Seog Be Seog uses a palette of warm materials and soothing colours to create a feeling of familiarity within the Aeichi Korean Medical Clinic in South Korea.
Jun-woong Seog, founder of design studio By Seog Be Seog, wanted to create an interior where patients could feel relaxed and able to talk openly about their health problems.

Located in Yongin, a major city south of Seoul in South Korea's Gyeonggi Province, the Aeichi Korean Medical Clinic is a small practice offering patients traditional Korean medicine treatments.
"The more meetings we had, I came to think that more than something being forced, things that can be felt in the heart and soak in naturally leave a longer lasting impression," explained Seog.
"I started designing hoping for the space to become a place where the patients who come to the medicine clinic feel peaceful and are able to talk about everything openly."
To establish this feeling of openness, the design studio began by simplifying the structure of the space. All superfluous decoration was removed, leaving only structural elements.
"We wanted the message given by the structure of the clinic to be concise and simple. It did not need any florid language," said the studio.

The result is an open-plan reception and waiting area with exposed concrete ceilings with white walls.
Translucent timber-frame screens cover the windows filtering the glare from direct sunlight while still allowing daylight to penetrat...