Italian rug manufacturer Cc-Tapis brings contemporary ideas and processes to the traditional handicraft of Tibetan rug-knotting with their latest collections, presented in an "architectural" campaign called Spectrum.
The campaign features 52 rugs, created by an international cast of 12 designers that have collaborated with the brand, as well as those by their own design studio.
These include Spanish architect and designer Patricia Urquiola, and British multidisciplinary artist Faye Toogood.
Faye Toogood rug for Cc-Tapis. Photography is by Alessandro Oliva.
The set design for the Spectrum campaign was created by Studio MILO, using elements from the brand's Salone del Mobile presentation in Milan earlier this year.
"Studio MILO designed a modular stand with a durable iron structure and polycarbonate sheeting, working with durable materials," explained the brand's art director Daniele Lora. "We reused these for our photo-shoot and will reuse them for future trade-fair stands, giving a second and third life to the materials, before they are permanently recycled."
Asmara by Federico Pepe is one of the rugs in the Spectrum campaign.
The studio contrasted the colours within each rug with dramatic colour-block lighting for the campaign images. These were taken against a white backdrop, with coloured gels used to create the appearance of distinct architectural elements.
"We used light to create the architectural environment," explained Lora. &...