In this exclusive interview, Salone del Mobile curator Stefano Boeri sets out his vision for this year's fair, which will be called "Supersalone" and will feature products displayed on walls instead of branded booths.
Boeri unveiled his radical plans this morning at a press conference that was live-streamed on Dezeen.
This year's Salone del Mobile will be called Supersalone
"I believe that this will be a way to take a risk in the right direction and demonstrate that the Salone is alive, that Milan is alive and that generally, our field is still dynamic and open to new conditions," he said.
The fair, taking place from 5 to 10 September, will be open to the public all week and visitors will be able to buy discounted products by scanning QR codes located next to products. Products will be mounted on a series of parallel walls designed by architect Andrea Caputo, which will replace the traditional branded booths.
Top and above: products will be displayed on walls designed by Andrea Caputo instead of in booths
"I think it's such a beautiful and civil message in this situation," Boeri told Dezeen.
"It's giving the general public a possibility to see, and then buy online, an incredible variety of furniture products. I think it's something exceptional and I hope unmissable."
The Milanese architect was appointed curator of the furniture fair earlier this month following a tumultuous period that saw president Claudio Luti resign amid rumours th...