Milan 2016: lamps shaped like cherries and chairs modelled on rabbits are among the products that Italian designer Stefano Giovannoni is launching under his new online brand Qeeboo.
Giovannoni, who announced the launch of the company earlier last month, will debut the 25 plastic furniture designs in Milan next week.
Stefano Giovannoni with his Rabbit Chairs for Qeeboo, which is launching during Milan design week
The collection includes chairs, tables, lamps and accessories by designers Andrea Branzi, Marcel Wanders, Richard Hutten, Nika Zupanc and Front, as well as some of Giovannoni's own designs.
"I selected those designers whose languages I felt the closest to mine," said Giovannoni, "designers who have the ability to define the world of their objects through a narrative poetry based on iconic objects that could communicate all their emotional values." Nika Zupanc with her Cherry lamp for Qeeboo
Giovannoni ? who has previously created products for Alessi, Herman Miller and Moooi ? is kicking off his first collection with bunny-shaped seats: the Rabbit Chair and Rabbit Chair Baby.

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"The idea of the rabbit comes from the connection between its silhouette and the silhouette of a chair, where the rabbit's ears become the seat back of the chair," Giovannoni said.
Front's stackable Loop Chair has an asymmetrical back
"Th...