We have designed the Asian flagship store of Steinway & Sons in Tennoz Isle. Our aim was to create a space where their clients can feel Steinway?s craftsmanship, philosophy, history, and the beauty of their instruments. Clients will feel attached to everything about Steinway in this showroom, beyond the concept of ?objects?.

Courtesy of OgataYoshiki+SALT

Architects: OgataYoshiki, SALT · Office Profile, IkawaAtsushi · Office Profile, WataseIkuma

Location: Tennozu Isle, 2 Chome-3 Higashishinagawa, Shinagawa-ku, T?ky?-to 140-0002, Japan

Project Year: 2015

Photographs: Courtesy of OgataYoshiki+SALT

Courtesy of OgataYoshiki+SALT

From the architect. We have designed the Asian flagship store of Steinway & Sons in Tennoz Isle. Our aim was to create a space where their clients can feel Steinway?s craftsmanship, philosophy, history, and the beauty of their instruments. Clients will feel attached to everything about Steinway in this showroom, beyond the concept of ?objects?.
Courtesy of OgataYoshiki+SALT

Courtesy of OgataYoshiki+SALT

String Screen on the façade to represent the echo of Steinway
We have stretched about 12,000 stainless wires, which is the same numbers of wires as are in Steinway pianos, around the façade. Pianos receive 20-ton string tensions, which create the echo. In the same ...