The in-house design team of New York menswear brand Stòffa has mixed vintage and contemporary furniture for its flagship store in SoHo.
Fashion brand Stòffa focuses on "championing a shift toward quality, sustainability, and individuality" through made-to-order clothing and predominantly operated out of pop-ups before opening up a 2,000-square-foot (186-square-metre) retail space in New York City.
The internal design team at Stòffa has created a flagship shop in Soho
The team focused its design on "natural materials" ? often used for the brand's clothing.
"We use all-natural materials in our collection, often highlighting existing fabrics no longer in production, and carried this ethos into the design of the store," said the team. The team mixed contemporary and vintage furniture in the space
"The space is outfitted with a mix of vintage and modern fixtures that highlight the beauty of diverse cultures and periods," it continued.
The space consists of a front showroom that displays a seasonal collection, while a narrow passageway covered by linen lace curtains leads to a large private area for made-to-measure fittings.
Over four months, the team stripped back the space to reveal original elements such as concrete floor slabs, and brick and plaster walls then outfitted the interior in a palette of neutrals and a deep brown to provide "a calming backdrop" for visitors.
The front of the shop is "gallery-esque"
The ...