Stockholm's Gina Tricot store features medley of materials - architecture and design

Stockholm's Gina Tricot store features medley of materials



Note Design Studio and Open Studio sampled from a wide material palette to complete the interiors of this clothing store in Stockholm, which combines metal, coloured glass, and terrazzo-style surfaces.

Decked out with boldly contrasting display fixtures, Gina Tricot has been collaboratively designed by Note Design Studio and Open Studio to be "a showcase of materiality and tactility".
The store occupies a period building along Götgatan, a major shopping street in the artsy Södermalm district, and is the fashion label's flagship.
Its interiors are designed to serve as a blueprint for the design of all future Gina Tricot retail spaces, kicking off the brand's wider aesthetic overhaul.

"There's a base of these calm and harmonious colours, which we've spiked with pop colours and textiles in various spaces," Daniel Heckscher, interior architect at Note Design Studio, explained to Dezeen. "This space is the seed for Gina Tricot's other stores across Sweden ? so every design decision and attribute needed to be transferable and scalable without losing its brand consistency."

Arranged over three levels, all of the shop's walls have been painted pale pink and fitted with bubblegum-coloured neon arrows that direct customers to different departments. Contrast is offered by blocky plinths dotted throughout the space, which display small accessories or beauty products.
Some are crafted from veiny white marble, while others are clad in terrazzo-style vin...
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