A furry, fox-like creature moves frantically in this ad, created by branding agency Superunion and animation designer Esteban Diacono for a performance of opera The Cunning Little Vixen.
The designers tried to visualise a struggle between man and nature in the motion graphics. Their aim was to capture the emotionally charged spirit of the classic Leo? Janá?ek opera, to promote a new performance by the London Symphony Orchestra and the Barbican.
The furry creature was created to promote The Cunning Little Vixen
The 25-second-long animation shows an abstract, faceless creature thrashing around, as if it's trying to escape from itself.
"It's a really weird interpretation that's not literal," explained Stuart Radford, executive creative director at Superunion's London office. "But when you look at it you get a sense of nature, and also ? from the very nature of how it's moving ? you get a sense of human beings," he told Dezeen.
The design is intended to explore themes of joy and darkness
The animation is based on movement data that Superunion captured over two years ago, when it was developing a new visual identity for the London Symphony Orchestra.
Instead of the classical imagery that often accompanies orchestral music, the designers wanted to develop something more contemporary to appeal to a younger audience.

They dressed the LSO's newly appointed music director, Simon Rattle, in a motion-capture suit, to create a visual map of the expressive movement...