Streamlined "Smart Deco" towers provide focal point for Pollard Thomas Edwards' Motion development - architecture and design

Streamlined "Smart Deco" towers provide focal point for Pollard Thomas Edwards' Motion development



Pollard Thomas Edwards has completed a 300-home development in north London, comprising two low-rise courtyard blocks and three towers designed to evoke the streamlined aesthetic popularised by Art Deco design.
Local firm Pollard Thomas Edwards designed the Motion project for developer Hill and housing association Peabody. It is located on a former industrial site opposite the recently upgraded Lea Bridge station in the London Borough of Waltham Forest.
The majority of homes in the development are two-bedroom apartments ? 178 in total. There are also 81 apartments with one bedroom, 28 with three bedrooms, one with four bedrooms, and 12 studios.
Above: the Motion scheme includes three residential towers. Top image: it takes visual cues from Streamline Moderne architecture The buildings are arranged around a gated courtyard garden, with commercial units including a gym, office and shop forming a boundary with the adjacent Lea Bridge Road.
The design of the courtyard buildings references existing local housing in its scale and use of dark brick. The studio claimed that the form and materiality of the blocks "speaks to the capital's contemporary architectural style ? the New London Vernacular ? and provides a modest and functional backdrop to the striking towers alongside."
The scheme is arranged around a gated courtyard
The three towers each feature angled cuts intended to add interest to the form and reduce their visual mass. These tapered edges also allow more sunl...
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