British artist Stuart Semple has unveiled the "whitest white paint" in his latest quest to produce the most pigmented versions of colours for painting.
Having already laid claims to the world's pinkest pink and the blackest black, Semple has now developed what he claims to be the whitest white paint available for artists.
White 2.0 is made from a specially developed acrylic base, high-quality pigments, resins, optical brighteners and mattifiers, which allow it to reflect 99.98 per cent of light and make it dazzlingly bright. According to Semple, White 2.0 is 50 per cent brighter than the bestselling white paint.
"It really is the brightest white paint I've ever seen, and I couldn?t believe it when the lab results came back to say it was 50 per cent brighter than any other," Semple told Dezeen. White 2.0 is a bright white acrylic paint by Semple
White 2.0 builds on a "beta version" of the white paint, which Semple created as a prototype with his team of scientists a few years ago, following varied research.
"We drew inspiration from the ghost beetle, but we also looked at luminescence in plants and natural whites that reflect light across the whole visible spectrum," he said.
"We looked at surfaces that diffused light, not just from nature but human-made materials like the barium paints that were used as early as the 15th century by the likes of artists like Caravaggio."
The artist claims the paint is the whitest available fo...