London-based Studio Moross has created maps, icons, posters and an entire set of food truck logos for Margate's recently reopened Dreamland theme park.

The park is located in the English seaside town of Margate, and dates back to the 1800s. Studio Moross ? led by art director and designer Kate Moross ? was first approached to create a new set of standalone food brands for the park, which relaunched this year after going into administration in 2016.
Moross designed a different identity for each food truck, using animal characters and different typefaces to match the food being served. The studio also designed overarching branding for the park's food area ? dubbed The Friendliest Food Court Ever ? creating a set of giant smiley-face logos with interchangeable eyes.
"We try not to get bogged down in demographics," said the designer. "We just tried to make something that someone will look at and think 'that's cool' ? whether they're five or 45. We wanted to keep it slightly weird and fun, but not patronising."

To accompany the park's reopening, and renewed focus on hosting music, Moross also created a set of illustrated music-festival-style posters and maps, made in partnership with artist Mica Warren.
"Illustrations have been a key lead on everything," said Moross, who set her studio up in 2012, having made several music videos, as well as work for Topshop and Vogue. "They're bright and colourful, and feel fresh, modern and eye-catching.&...