Designers Studio Sløyd developed a collection of chunky pine chairs to demonstrate a contemporary take on a wood it feels is unfairly neglected.
The Furuhelvete furniture collection currently comprises a chair and a stool designed by Studio Sløyd to explore different characteristics of pine wood. A forest-coloured rug completes the set.
Pine grows abundantly in Norway and has been used for centuries for building houses and making furniture, but has fallen out of fashion.

Designers Herman Ødegaard, Mikkel Jøraandstad and Tim Knutsen observed that the use of pine declining in recent years. They want to help re-establish its reputation as an attractive and reliable material.
"Furuhelvete is a Norwegian expression stemming from the overuse of pine in Norwegian homes and cabins, often associated with a style that is considered distasteful or outdated," Studio Sløyd explained. "With the Furuhelvete collection we wish to challenge the traditional perception of the wood and create a new interest for this local and wonderful material."

The design trio exhibited their work at the Stockholm Furniture Fair, where they told Dezeen that the collection will expand to include a table, cabinet, lamp and bench, all made using pine.
"We want to make pieces that work with the structure of the wood and to highlight its positive qualities by creating more contemporary shapes," explained Jøraandstad.
The three-legged stool was produced using a computer-contro...