Studiopepe draws on Milanese stations for La Rinascente womenswear department
Design and architecture agency Studiopepe references Milan's offices and metro stations in its revamp of the fourth floor of the city's renowned luxury department store La Rinascente.
The fourth floor, which is home to the store's womenswear department, has been reimagined by the Milanese studio using bold graphic elements and pop colours.
The interior is dotted with colourful accents including changing rooms encircled in orange curtains (top image) and Rodolfo Bonetto's Boomerang armchair (above)
Studiopepe, founded in Milan in 2006 by Arianna Lelli Mami and Chiara Di Pinto, conceived the space as a series of zones subtly organised by functions and visual references.
1980s Milanese workplaces as well as the city's rationalist M1 metro stations ? the latter designed in 1964 by Italian architects Franco Albini and Franca Helg ? were among the studio's inspirations. A system of curved plexiglass shelving meanders through the womenswear department
"The use of graphic elements and pop tones echoing Milan street style convey a new genderless approach to retail design," explained the studio.
"Colour is conceived as an architectural tool ? an intense emerald green, silver and black create an unusual palette animated by hints of coral and bright yellow tones."
The department is accessed via a bright yellow staircase
The steel tubes ? which are used to clad display columns and create table legs ? are a direct reference to the city's underground stations.
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