A study, conducted by Toronto Metropolitan University in collaboration with The Daniels Corporation, Entro, LeMay and MASSIVart found an increase in placemaking interventions in public and private spaces produces positive impacts. 

According to the study, when placemaking interventions are introduced; increased time spent can result in more sales or productive use of a site; increased self-congruity strengthens brand awareness and attachment; increasing the shareability of the placemaking experience can result in higher traffic to your destination.

The study measured responses from 586 respondents after they were presented with one version of a site. The sites included the following: office spaces, public plazas, retail stores, transit stations, and condo buildings.
The baseline version was a direct model of the site as it appears in public, while the enhanced version included enhanced signage and wayfinding, public art installations, or spatial rearrangements.

Researchers found placemaking initiatives produced a 53% increase in positive perceptions for all of the enhanced environments, compared to the baseline. The study further states that individuals also felt the environments were more inviting, beautiful, stimulating, and comfortable, with the research showing a 63% increase in positive feelings towards the locations.

Another important result of the study is the 77% increased likelihood for individuals to recommend the site to friends, family, acquai...