Stu?ssy's Shibuya store interior by Perron-Roettinger draws upon the clothing brand's surfing roots
Woven grass "Tiki Totems", timber frameworks and bold geometric shapes that recall surf culture make up Los Angeles-based design studio Perron-Roettinger's latest store for clothing brand Stüssy in Tokyo.
Called the Stu?ssy Shibuya Chapter, the store is located on a corner plot in the city's bustling Shibuya ward.
Green timber storage features throughout the store's interior
Perron-Roettinger, founded by Willo Perron and Brian Roettinger, wanted to create a store interior that encourages circulation and interactivity.
Instead of the large and open floor plan that is typical of luxury clothing stores, the studio created a series of intimate spaces divided by timber frameworks that double as displays with rails and shelving.
The curved cash desk is clad in mirror-finish stainless steel "For the layout of this store we wanted to stay away from a linear floorplan and for people to always be met with different options on how to travel through the space," Willo Perron told Dezeen.
"There isn?t a single way to navigate through and shop the space," he continued. "Despite the fact that it's not a huge store, every time you come you can discover something different."
"Traditional layout of spaces is quite boring and it feels like the path is already chosen for you. I like the idea that different spaces create themselves within the store and you have options in your journey every time."
Marble planters match the green storage system
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