Summer Season Façade, Cape Town Retail Development, South African Architecture, Images
Summer Season Façade
Shop Front in Cape Town: Retail Building South Africa ? design by SAOTA, Architects
page updated 28 Sep 2016 with new photos ; 27 Jan 2015
109 Hatfield Street, Cape Town
Design: SAOTA, Architects
Location: 109 Hatfield Street, Cape Town, South Africa
Cape Town Contemporary Retail Building

109 Hatfield Street is situated in Gardens near the vibrant City Bowl in Cape Town, South Africa, and is surrounded by iconic landmarks like Table Mountain, Lions Head and Parliament.

Out with the old and in with the new.

This was an active participant in the World Design Capital 2014 as Cape Town thrived on showcasing both emerging and established creatives. The building became a part of this international initiiative, celebrating being the host city in multiple ways.
When it became a registered WDC project, there crystallised a desire to showcase involvement and support in a unique and memorable way. The building was painted the iconic yellow of the WDC branding, detailed with an overlay of an abstract map of Cape Town to emphasize that the city streets would be the pulse of the industry.

The architects wanted to allow the stakeholders of the city to be as involved in the festivities as the design elite, which lead us to the main concept for our WDC project: The Street Museum of Design. Using over 20 digital screens facing out on to the streets from 109 Hatfield, the work o...