Interiors studio Tabitha Isobel has designed a gallery-like store in central London for luxury luggage brand Carl Friedrik, featuring a rich and inviting palette comprising dark wood, metal and draped fabrics.
Carl Friedrik approached studio founder Tabitha Organ to design the company's first physical store, located in a Grade-II listed building on Regent Street just off Piccadilly Circus.
Tabitha Isobel has designed Carl Friedrik's Regent Street store Organ and her team developed a scheme for the 65-square-metre space that references the pared-back look and materiality of the company's products, which combine heritage details with modern styling.
"The brand style of Carl Friedrik is quite minimalistic and they wanted that to come across in the interiors," Organ told Dezeen.
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