Taiyuan FAB Cinema’s Concept:
At Taiyuan IF Center, FAB Cinema collaborated with Zhongshuge to create an innovative cinema experience, and we are invited to design this cross-brand project. Designing a cross-brand space is not simply about mixing the features of two brands together.
The designer integrated the cultural aspects of both brands together organically, using the humane sentiments of the bookstore to elevate the brand value of the entertainment space, at the same time maximizing both spaces? social features to bring customers a different experience.
photography by : Feng Shao
On the fifth floor is the ticket office of the cinema, but also the reading hall for Zhongshuge. The concise outline of the bookshelf wall creates a ceremonial reception space, which also weakens the commercial atmosphere of the space. Wooden material with a metal cover creates an exquisite feeling. It provides a unique way for the audience to kill time before the movie. In the lecture hall, bookshelves adopt a step-down design and create an abstract mountain shape, which helps achieve functions such as seats, stairs, and displays naturally. The space is not only able to host book-related events, but also is the perfect place for hosting various activities regarding movie culture.
photography by : Feng Shao
After the movie, audiences can grab a cup of hot drink in the café of Zhongshuge and have a chat about the movie they were enjoying. This is an exclusive after-party for movie fans....