Architect Amos Goldreich has launched a furniture brand that spotlights the design legacy of his mother, interior architect Tamar de Shalit, ahead of his more famous father, designer and activist Arthur Goldreich.
Launched during Milan design week, Tamart's inaugural collection features 10 furniture objects based on the archive of the late couple, a collection of more than 10,000 drawings, photographs, documents and prototypes.
The brand launched in Milan with the exhibition Tamart: Powered by Love
South African-born Arthur Goldreich is more well-known than his Israeli wife, particularly because of his role in the anti-apartheid movement. He was arrested and imprisoned in 1963 after helping Nelson Mandela to hide from police.
Goldreich also founded the architecture and design faculty at the Bezalel Academy of Arts and Design in Jerusalem. The debut furniture collection includes 10 products based on archive designs
By naming the brand Tamart, an amalgamation of Tamar and Arthur, Amos Goldreich has deliberately put De Shalit in the spotlight as the driving force behind the creative partnership.
"In some aspects, she was the better designer," explained the London-based architect, speaking to Dezeen ahead of the launch.
"They worked on projects together, but my father was very involved in academia so he had less time to spend on architecture. In some projects you see more of her, others are more him, then there are some with an overlap."
Amos Goldreich foun...