A coalition of the largest consumer product companies, along with international recycling leader TerraCycle, has unveiled a global, first-of-its-kind, shopping system called Loop. The initiative was designed to change the world?s reliance on single use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits. Announced at the World Economic Forum?s Annual Meeting, Loop will enable consumers to responsibly consume a variety of products in customised, brand-specific durable packaging that is collected, cleaned, refilled and reused. The content, if recoverable, will be either recycled or reused.
The idea for Loop was founded at the World Economic Forum by TerraCycle and consumer product companies Procter & Gamble, Nestle, PepsiCo, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola European Partners, Mondel?z International, Danone, Jacobs Douwe Egberts, Lesieur, BIC, Beiersdorf, RB, People Against Dirty, Nature?s Path, Thousand Fell, Greenhouse, Grilliance, Burlap & Barrel Single Origin Spices, Reinberger Nut Butter, CoZie and Preserve. Additional partners are leading food retailer Carrefour as the founding retailer and the first to believe in Loop?s model, with leading UK retailer Tesco to pilot Loop in the UK later in the year, primary logistics and transportation company UPS and sustainable resource management company Suez. This approach to shopping was made possible as a result o...