Dezeen promotion: the Department of International Trade Promotion (DITP) in Thailand has launched an international campaign to showcase the country's products and brands.
Organised by the Thai government's DITP and Ministry of Commerce, Thai Style Solutions is an initiative that aims to highlight the country's creative capacity in the wake of the coronavirus pandemic.
"The Covid-19 outbreak has caused global economic stagnation and supply chain disruption on a never-before-seen scale," said Somdet Susomboon, director general of DITP.
The Thai government has launched the Thai Style Solutions initiative
"At the same time, environmental problems have accelerated. The path to recovery is therefore different. The growth strategy for the future will not be the same as the pre-Covid world," he continued. "Now the world is facing multidimensional crises. But there is always a solution to every problem, and Thai Style Solutions could be a future-proof model for those who are looking for new ways to create a better life in these challenging times."
The initiative aims to reconnect local craft businesses in Thailand with global markets by demonstrating how Thai designers are working creatively and adapting to the needs of the post-coronavirus world.
The products from 47 designers and brands that are being promoted demonstrate how the country's designers are responding to the current crisis in five ways: Creative Solutions, Design Solutions, Growth Solut...