Sam Jacob Studio has turned the two dimensional graphics of cartoon strips into three dimensional architecture to create the colourful interiors of the Cartoon Museum in London.
Sam Jacob Studio designed the permanent home for the Cartoon Museum in Fitzrovia, central London, to be a joyous, colourful space.
"I think anyone entering the cartoon museum would be disappointed to come out less happy than when they went in," said Sam Jacob, founder of the studio.
"We wanted to create a place that was inspired by the world of cartooning, where exaggeration and imagination confound your expectations," he told Dezeen.

The museum contains a permanent gallery, a space for temporary exhibitions, a Clore Learning Studio, and shop, as well as offices for its staff and an archive. The entrance spaces take their visual identity directly from cartoons, with cartoonish holes punched through walls and doors that shift scale. These take their cues from John Tenniel's illustrations for Alice in Wonderland.

"We thought about each architectural element and imagined how it might perform if it were in the graphic world of cartoons," explained Jacob.
"Each moment in the project was a chance to think about the difference between things in the 'real' world and things in the drawn world, and how we might bring them closer together."

The studio aimed to make the spaces and the connections between them as fun and cartoonish as possible, with a fake bookcase h...