The fluid, sustainable future of retail, USA Shop User Experience, Ecofeminism, Intersectionality, Building Refurbishment
The Fluid, Sustainable Future of Retail
May 12, 2022
The Fluid, Sustainable Future of Retail Article
co-authored by Sheri Blattel and Amanda Herzberg of Cushing Terrell with Rebekah Matheny of The Ohio State University
In collaboration with Associate Professor Rebekah Matheny from the Ohio State University Department of Design, Cushing Terrell?s Retail Design studio has engaged in a research project to better understand how ecofeminism and intersectionality will affect the future of retail design in the built environment.
Below are insights gained through secondary research study and observed industry trends and practice:
The Fluid, Sustainable Future of Retail Insights
To plan for the future of retail, we must consider what is meaningful to the current youth generations, which includes younger Millennials, Gen Z, and Gen Alpha. As the stakeholders of the planet?s future, these demographics value environmental conservation, truth, social justice, equity, and freedom of self-expression, and they champion sustainable consumption. They?re also gaining more spending power and greater influence all the time.
For Millennials, purchasing products that align with their values allows them a pathway to express themselves nonverbally. Gen Z cares deeply about a company?s values and purpose, wanting to know and connect with the mission behind the corporation (Ordun...