The Future Perfect sets up shop in modernist Los Angeles home
New York design gallery The Future Perfect has opened its third showroom, in a Hollywood Hills midcentury house complete with a focal fireplace, sliding glass doors and backyard pool.
Casa Perfect joins an ongoing trend of retail destinations set in Los Angeles residential spaces, including The Apartment by the Line and Seomi International.
The house was designed in 1957 by Korean-American architect David Hyun, whose other works in the city include the contrastingly ornate pastiche of a Japanese village located in a Little Tokyo shopping centre.
Alhadeff made very few changes to the existing space, save replacing the dark Fornasetti wallpaper in one bedroom with a softer gradient by Calico.
A confluence of factors inspired founder David Alhadeff to open up shop in LA, not least the growing number of collectors and designers in the city. "LA has become an epicentre for creativity," he told Dezeen, citing local studios like Commune, Eric Roinstead, Johnathon Cross, and Victoria Morris as part of his inventory.
Another major reason was a sea change in retail business models. "It's no longer acceptable to put T-shirts on a rack and say it's a store," said Alhadeff. "You have to curate an experience."
This is a sentiment that Los Angeles ? with its abundance of Disney-like outdoor shopping malls and more recent well-furnished residential showrooms ? has already fully embraced.
Since he opened the first Future Perfect in Brooklyn in 2003, moved...
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