The No Frills Luxury of PUBLIC New York
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For most travelers, the word ?luxury? is synonymous with top-notch service, lavish design, and high price points. As the hotel industry struggles to fend off competition from the likes of Airbnb, it has had to come up with new strategies to remain competitive. Ian Schrager, the famed hotelier, real estate developer, and visionary credited with inventing the boutique hotel category, believes that PUBLIC has the answer.
Opened in 2017, PUBLIC New York is a 28-story, 367-unit hotel designed by Herzog & de Meuron. It is eclectic in style yet minimalist in service. There are no valets, bellhops, receptionists, keycards, or room service. PUBLIC New York is a no frills luxury hotel ? one that makes up for its lack of typical hotel services with an abundance of modern amenities. Once they’re taken up to the lobby on the second floor (a strategy the architects employed to lure guests in and up into the building), guests are invited to check in at iPad kiosks, where a concierge i...
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