In this movie, New York hotelier Ian Schrager says the success of his hotel Public lies in creating a guest experience that is greater than the sum of its parts.

Located at 215 Chrystie Street in New York's Bowery district, Public is a new hotel designed by Swiss architects Herzog & de Meuron.
Schrager chose to dispense with many of the services normally associated with high-end hotels ? including porters and room service ? to offer guests what he describes as a pared-down luxury experience.
"It's a kind of reduced service, which is trying to give people only they want and not what they don't," Schrager says in the movie, which Dezeen filmed in New York for the AHEAD Americas awards, for which Public is nominated in four categories.
"It's going into a space and making luxury available to everybody and anybody that wants it. Luxury before was only for rich people. I don't think that?s the case anymore, because luxury is changing, and every hotel and every other company that is in the luxury business has to adapt and respond to what people today want."
There are 367 guest rooms at Public, which Schrager describes as "like a cabin on a yacht". But, as the hotel's name suggests, the main emphasis is on social activity.
The hotel features two restaurants, three bars, a rooftop terrace and a multimedia performance space that can be configured for a wide range of different uses.

"The public spaces are designed for every mood that a person ...