Clothing rails made from pieces of colourful metal mesh, lengths of bamboo and black frames define different zones inside this shop in Hangzhou designed by X+Living for the online retailer Tmall.

The JOOOS Fitting Room is located on the ground floor of the on Hangzhou's Xingguang Avenue.

Shanghai studio X+Living, previously named XL-Muse, designed the 1,850-square-metre space for women to try on clothes from the 100 fashion brands sold by the Chinese online retailer Tmall.

The store is divided into four themes spaces named Mori Girl Collection, Celebrity Collection, OL Collection and Fashionable Girl Collection.
Each area has a dramatically different style from the next, and intended to cater for different women and their shopping habits.
"The store hopes to make up the sense of emptiness of fitting brought by modern online shopping," said the architects, who recently designed a Chinese hotel aiming to attract younger guests.
"The dressing philosophy of women's clothing is interpreted through using different techniques in designing the four spaces, and, a new shopping experience is created through multiple possibilities of display," they explained.

Large screens throughout the store are also intended to provide a connection between the "offline fitting experience" and the online shop.
For the Fashionable Girl Collection Area the architects wanted to emphasis individuality by using bright reds, yellows and pink.

Folded metal fra...