Therefore Boutique is bespoke invitation cards boutique located in Banjara Hills, Hyderabad, India, designed in 2019 by INAKREA Architects.

Description
Located on the third floor of a commercial building in a plush locality of Hyderabad, a space bare of any furnishings was put forth by the clients. Much to the architects? delight, the clients brief was simple and was restricted only to functional requirements. The architects were given carte blanche to design the store ? a bespoke invitation cards boutique.
The large space was divided into several zones based on functional usage. The display consoles were articulately placed to divide the display zone from the other zones. A proportionately large area was allotted for display of products as per the clients? wish. Display units were placed synchronously to subtly draw visitors? attention. Each zone was carefully planned by the conscious use of wooden, carpet and stone flooring to guide the visitors? movement within the store. A Tandur stone clad wall greets visitors at the entrance of the store with the brand logo standing out gracefully. Visitors enter the store lobby which has a waiting area and a billing counter. A vertical green wall is the highlight of this space which has a calm and soothing vibe to it before a visitor moves onto the display zone. The focus of the space is the island style display unit which appears to levitate. The unit has a light concrete finish treatment for the floor which is compl...