Thisispaper Studio creates minimal interior for first standalone design store
Design office Thisispaper Studio used clean white surfaces and simple birch plywood furniture to transform a Soviet-era dental clinic in Warsaw into a space for its first shop (+ slideshow).
The Warsaw-based multidisciplinary studio, which is made up of designers Zuzanna Gasior and Aleksandr Zacharow, aimed to create a quiet but informal space to sell Thisispaper products, books, and Japanese tea.
The designers wanted the store to be an extension of the brand, which favours a minimal aesthetic. To achieve this, they chose natural materials and a muted colour palette.
"We try to keep our digital and print projects ? a magazine and a blog ? in a simple and clean aesthetic," Gasior told Dezeen. "We truly wanted to keep this atmosphere in our shop as well."
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"That is why we decided to use some plants and natural materials; it makes this space more informal and human," she added.
The shop is located next to the duo's studio, and both spaces have grey-painted facades with large windows that open onto the street.
Inside the store, the existing floor was covered with a transparent resin floor to give the space a "raw feeling", but birch plywood furniture was used to warm up the space.
"We didn't want to lose ourselves in a completely new project, that is why we decided to leave the residue of the building in this interior as a kind ...
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